Enterprising Journalism

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Welcome to the UK’s No1 speaking agency working with schools (primary and secondary), colleges and universities to provide talks, workshops and full day activities.

Newspapers frequently report that team-working, problem-solving and decision-making are the most sought-after skills employers demand. No-one knows that better than the reporters on those newspapers - all good journalists must have those skills!

This isn’t an “off-the-shelf” day - it’s tailored to your school, to suit your students, their abilities and the time you have available.

In this special Journalism Challenge Day your students will develop the essential communications skills that not only reporters need - these are skills that all students will value, whether they go on to study at university or go straight into the workplace.

Indeed, in the Ofsted School Inspection Handbook under the Grade Descriptor for “Outstanding” it says, “Pupils acquire knowledge and develop and apply a wide range of skills to great effect in reading, writing, communication and mathematics. They are exceptionally well prepared for the next stage in their education, training or employment.”

Your students will benefit by:

  • producing material to a tight deadline
  • working collaboratively in a team
  • practising leadership skills
  • solving problems
  • discovering new research techniques
  • using investigative skills
  • hearing top tips and advice from a senior “Fleet Street” journalist.

Your students will learn:

  • what makes a good story and how to find one
  • the difference between news and features
  • the skills needed to conduct media interviews
  • how to write brilliant intros, headlines and captions
  • the essentials of designing pages
  • how to balance editorial with advertising
  • who does what on a newspaper, from the editorial assistant to the publisher
  • how editorial decisions are made
  • what happens - and when - during a typical day on a national newspaper
  • the "in-house” language of journalism, from “masthead” to “standfirst”
  • the different writing demands of various publications - including the school newsletter!
  • what life as a tabloid journalist is really like
  • how to land a job in journalism.

At the end of the Journalism Challenge Day your students will have:

  • planned and created news articles
  • understood the parameters of newspaper design
  • elected leaders and worked together in teams
  • applied themselves in an exciting, interactive environment that replicates the real media world
  • gained a great understanding of journalism’s “tricks of the trade”.

How do we achieve all this in just one session?

The day is fun and practical, with lots of exercises to involve all students.

To recognise students’ efforts, we’ll give awards to the team that produces the best story and the best newspaper. Plus, all your students will be the proud recipients of our certificate of achievement - something special to enhance their CVs.

About Ann

As a former Daily Express Executive Features Editor, Ann Bird has been running workshops for 15 years, coaching children and business people from Europe to Asia. As a journalist, her work has included:

  • reporting from minefields in Africa
  • interviewing tourists while caught up in a mortar attack
  • playing a Wimbledon champion
  • “test-riding” an Olympian’s revolutionary bicycle
  • and training with the England Women’s football team.

She is passionate about giving children excellent communication skills to boost their exam performance and career choices.

Ann is a parent, former school governor and also works with the NSPCC/Childline in schools.

Click here to view Ann's profile.

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