James has been involved with teaching fitness for over thirty years. In the 90s he was spotted in Junior Mr Britain by ITV producers and asked to join the hit TV show Gladiators as Gladiator "Hunter". He had a nine year run in the show and in the final showdown of Gladiator vs Gladiator was crowned "The Ultimate Gladiator".
James is still not shy of a challenge - from a champion bodybuilder to marathons, triathlons and recently being crowned England's strongest master.
Touring schools all over the country, James has educated children on the importance of being active and living a healthy lifestyle. He has done national campaigns on anti- bullying, stress of exams, metal health and playing with fireworks. He has also done talks, interactive presentations and workouts with the schools, as well as discussing nutrition and food choices with students and staff to help create good habits.
James has just launched his Fitat40+ home video and is currently touring offices doing presentations and workouts on improving health and wellbeing in the office environment. This includes stress, nutrition, exercise and mental health.
James often speaks in partnership with Diane Youdal, an English television personality, who is best known for her role as "Jet" on the television series Gladiators. She also had a very successful career in gymnastics and then a choreographer, dancer and Fitness Professional.
"The kids loved seeing James in a well structured exciting session. First a discussion on healthy living followed by a fun group workout and Q and A. That lunch time the dinner ladies didn't sell one portion of chips! Thanks James".– Mrs Lowson, Class Teacher, Upper Poppleton Junior School
"James was very professional in the delivery of the content. Students particularly enjoyed 'Health and Fitness' session with James. I look forward to working with you in future."– Renuka Bansal, Teacher in Charge of PSHE, Ilford County High School
"James put so much time and dedication into the workshop. Each person felt valued and listened to. Also, he gave advice that wasn’t just for today, it was for the long term – and somehow what he said has helped me put in place some healthy ways of life that I didn’t before, even though I thought I was doing everything right before! He backed up all his advice with medical evidence and made the session fun."– Bryan Cave Solicitors, London
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